Built by Founders Who’ve BeenThere.
The Problem We Saw.
Addiction treatment facilities want to help more people, but most can’t afford the bloated costs, vague reporting, or slow turnaround of traditional marketing agencies.
We built Pivotal to fix that.
- Centers Overspend
- Struggle to Track Results
Designed for Treatment Centers That Deserve Better.
01
Most software platforms are generic.
02
Most agencies don’t specialize.
03
And most treatment centers are left paying too much for too little.
We built Pivotal to fix that
We’ve been in this industry for years. We’ve seen centers overspend, struggle to track results, and fall behind because the tools they had access to weren’t made for them.
- Pivotal is the first
- AI-powered
Google Ads automation platform
build for the rehab industry.
AI-powered Google Ads platform
Pivotal is the first AI-powered Google Ads automation platform built specifically for the addiction treatment industry. We turn complex digital advertising into a simple, effective, and affordable experience: no agencies, no guesswork, no wasted spend.
Proven campaign structures
Behind the scenes, Pivotal uses proven campaign structures, advanced geo and insurance targeting, negative keyword libraries, and dynamic landing pages, all designed to get your phone ringing with the right kind of calls.
You need admits.
We help you get them.
- You don’t need a marketing degree. You don’t need to wait two weeks for campaign edits.
And you don’t need to spend $20,000/month just to get started.
- Google Ads Clicks
- 1,199 Clicks
We took everything we learned
and built it into a single platform.
Pivotal is built on a framework that’s generated over $300 million in billing value and 10,000+ admissions for addiction treatment providers across the U.S.
After years of working behind the scenes with top-performing facilities, we took everything we learned — the campaign frameworks, the negative keyword logic, the tracking systems, the conversion data — and built it into a single, self-service platform.
We saw the same patterns over and over again:
01
02
03
Small and mid-size facilities couldn’t afford great marketing.
Agencies were charging more and delivering less.
Even successful operators were flying blind with no real insight into their ROI.
Small and mid-size facilities couldn’t afford great marketing.
Small and mid-size facilities couldn’t afford great marketing.
Even successful operators were flying blind with no real insight into their ROI.
So we stopped building ad accounts one at a time and created a platform that could do it all: automatically, affordably, and at scale.
Our Mission & Values.
To make ethical, effective digital advertising accessible to every treatment facility, so more people can find the help they need.
We believe
the right ads don’t just drive business.
They save lives.
Built by people in recovery, for people in recovery.
We’ve lived it. We care. And we don’t take shortcuts.
Profit with purpose.
We're building a business that helps others build theirs, ethically.
Speed with integrity.
You shouldn’t wait weeks for what should take minutes.
Transparency over tricks.
We believe in clarity, not complexity.
Meet
The
Team.
MeetTheTeam.
Michael Krowne
Founder & Chief Executive Officer
Startup veteran (Google Ventures, Cuban/Wagner Companies). Recovery advocate. Built and scaled multiple marketing and tech ventures.
He’s sober, has been to treatment himself, and has built treatment businesses, which is why this company exists.
Justin Orden
Co-Founder & Chief Revenue Officer
Sales and marketing leader with deep expertise in addiction treatment marketing.
His experience in recovery, and as the owner of a recovery business, allows him to bring the voice of the customer into every conversation.
Jesse Shapiro
Co-Founder & Head of Product Strategy
Our resident Google Ads expert, with over a decade of experience building benchmark-defying advertising campaigns.
His obsession with ROI-centered outcomes shapes our product and Google Ads performance strategy.
Want to Work With Us?
Whether you’re a facility, an agency, or a partner in the recovery space, we’d love to connect.